“It is fantastic to have the opportunity to create the UK’s first Indian Motorcycle Brand Experience Centre in such an Iconic location. We have partnered with Indian Motorcycle on many exciting projects since the relaunch of the brand including The Wall of Death with Guy Martin, developing and campaigning in the Hooligan series in the DTRA and the opening of three stores in Suffolk, Oxfordshire and South London. The opening of this store firmly puts a focus on this great brand and I am proud that Krazy Horse is a part of it.”

"We are extremely proud of our long association with the dynamic team at Krazy Horse, what better partner to become the custodian of the Indian Motorcycle brand in the UK’s capital. Exposing our portfolio to high-street consumers in this prestigious location is sure to raise Indian Motorcycle’s profile still further, which perfectly complements our delivery of a newly refined line-up of premium American Motorcycles for 2022. We look forward to welcoming customers to experience the stunning new location.”